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From the Wild West of SEO to the Age of AI Search: Why Coherence Has Replaced Optimisation
I used to hate SEO. Which is slightly awkward, because I was always very good at it. I could reliably land on the first page for almost any subject I cared about, often in the top five or ten, and usually without the cargo-cult nonsense that defined the industry at its worst. I didn’t come at search as a marketer. I came at it as someone who had been writing HTML since it was invented.
Rory Wilmer
Jan 2010 min read


What If the Tower Came Back?
OK. Let’s just say it out loud: Rebuild the pier. Rebuild the tower. Two no-brainers. Two bold strokes. Two impossible ideas—until they’re not.
Rory Wilmer
Jul 11, 20252 min read


Rethinking Fender Lane: What the Data Tells Us, and What We Should Do Next
I've reviewed the cycling data provided by Merseytravel, drawn from Vivacity sensors installed at both ends of the Fender Lane cycle route — one at Hoylake Road (Sensor 9) and one at Reeds Lane (Sensor 8).
Rory Wilmer
Jul 3, 20255 min read


Birkenhead Market: Decline, Regeneration Failures, and Council Accountability
This article was developed as part of a wider effort to understand and document the key turning points in Wirral’s regeneration agenda.
Rory Wilmer
Jun 16, 202526 min read


What I Learned by Reading 40+ Council Minutes So You Don’t Have To
A Kafkaesque paper trail, a mysterious missing voting portal, and a civic system that makes democracy look like amateur dramatics with better biscuits.
Rory Wilmer
Jun 12, 20255 min read


After the Dust Settles: Why This Isn’t About Point-Scoring
I fully expect some backlash. Some will claim I’ve got things wrong. Others will say I’m stirring the pot. That’s fine. Criticism is part of the process.
But here’s the thing: this isn’t about politics. It’s not about individuals. It’s not about scoring points. It’s about trying to shine a light on how decisions are made in a system that’s broken—or at the very least, buckling.
Rory Wilmer
Jun 10, 20252 min read


Stalled by Structure – How Wirral’s Regeneration Engine Keeps Stuttering
In the last five years, few words have appeared more often in Wirral Council's public communications than “regeneration.” And few places have been promised more transformation than Birkenhead.
Rory Wilmer
Jun 9, 20258 min read


Reimagining the Tale of Urashima Tarō
Over the last few years, I've delved deeply into Japanese literature, becoming increasingly fascinated with its rich tapestry of folk tales
Rory Wilmer
Jul 19, 20242 min read


The Realities of AI in Video Production: A Case Study with Pizza Later
I want to dive into the fascinating world of AI in video production, a topic that's generating a lot of buzz.
Rory Wilmer
Jul 18, 20242 min read
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