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The Realities of AI in Video Production: A Case Study with Pizza Later

Greetings, dear readers! Today, I want to dive into the fascinating world of AI in video production, a topic that's generating a lot of buzz and a fair amount of misconceptions. We'll take a closer look at a brilliant example by Pizza Later, a seasoned editor and motion designer with 15 years of experience. His current obsession? Integrating AI into the creative process to produce unique and avant-garde video content.


The Magic of AI and Human Creativity


Let's start with an example: a short film created using Midjourney and LumaLabs.



Pizza Later, whose AI journey began in 2022, has been leveraging machine intelligence to push the boundaries of his art, blending technology and creativity in exciting ways.


The tools he used for this project include:

  • Luma Labs Dream Machine for video clips

  • Midjourney for images

  • Eleven Labs & Splice for SFX

  • Udio AI for music

  • Edited in Adobe After Effects


The results are nothing short of impressive. However, it's crucial to understand that despite the heavy lifting done by AI, the human touch remains indispensable. AI contributes significantly by generating elements and concepts, but the final product's quality relies heavily on skilled creatives, producers, and editors.


Now watch the breakdown to understand the process



The Misconception of AI as a Cost-Cutter


There's a common misconception that AI can drastically cut costs in video production. This isn't entirely accurate. While AI can introduce new efficiencies and possibilities, the overall process remains just as intensive and skill-heavy. The claim that AI alone can create a film from start to finish is misleading.


After Effects, for instance, is still a central tool in the post-production process, as highlighted by Pizza Later's work. The artistry in video editing lies in the ability to blend various elements seamlessly—a task that requires a human touch, deep expertise, and creative insight.


Why Skilled Professionals Are Irreplaceable


My aim is to manage clients' expectations regarding AI in video production. AI doesn't make the process cheaper or easier; it diversifies how we can produce elements and concepts. Skilled professionals are still at the heart of creating high-quality content. Their expertise ensures that the final product is polished, cohesive, and engaging.


Join the AI-Driven Creative Journey


Pizza Later's journey with AI is a testament to the symbiotic relationship between technology and human creativity. If you're intrigued by this blend of art and technology, I encourage you to follow his work. Subscribe to his YouTube channel to stay updated with his latest projects.


As we continue to explore AI's role in the creative process, let's appreciate the incredible potential it brings, while recognising the irreplaceable value of human creativity and skill. AI is a powerful tool, but it's the skilled hands and imaginative minds that wield it that truly bring video content to life.


Stay creative, stay inspired!

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