Rising Star, Rising Dough: Connor’s Hella Dough Revolution
- Rory
- Jun 22
- 2 min read
Connor Hilton didn't start as a pizzaiolo. His story didn't begin with dough recipes passed down through generations or culinary training from a prestigious chef. Instead, it started with a spark of creativity, a bold opportunity, and the supportive spirit of New Brighton's vibrant community.
When Rockpoint Leisure—a cultural and creative hub breathing new life into the heart of New Brighton—opened its doors, it wasn't just a space for music, art, and independent businesses. It was an incubator for dreams, creativity, and community-driven regeneration. And it was here, amidst the buzz of guitars, vintage vinyl, and lively conversation, that Connor discovered his calling in the most unexpected way. Initially invited to take charge of the wood-fired pizza oven at Rockpoint, Connor seized the moment with both hands.
With youthful determination, he experimented relentlessly, turning flour, water, yeast, and creativity into something genuinely special. His pizzas quickly became the talk of the town, celebrated not just for their perfect fluffy, wood-fired crust or their inventive toppings, but because they symbolised what New Brighton’s regeneration truly stands for: creativity, collaboration, and courage.
Within a year, what started as a casual culinary experiment transformed into Hella Dough, a thriving artisan pizza business known as much for Connor’s welcoming smile and entrepreneurial spirit as it is for its delicious creations. Signature pizzas like the hugely popular "Salt & Pepper" and the delightful "Hot Honey Chicken" have become local legends, drawing visitors not just from across the Wirral, but internationally.
But Connor’s journey isn't just about pizza. It's about a young entrepreneur propelled by the nurturing environment of a visionary space like Rockpoint Leisure. It’s about how creative placemaking, community support, and independent enterprise can spark vibrant transformations in seaside towns that many once wrote off.
Today, as Hella Dough celebrates its first successful year, complete with menu expansions, dessert innovations, and delivery options, Connor's pizza business stands as a testament to what’s possible when creativity, community, and courage combine. It is proof that the spirit of regeneration can—and should—be deliciously entrepreneurial.
Connor’s story is New Brighton’s story: fresh, vibrant, and irresistibly hopeful.
Through every slice served at Hella Dough, the spirit of community-led creativity shines brightly. And in the heart of Rockpoint Leisure, one bite of Connor’s pizza tells you everything you need to know: New Brighton’s regeneration tastes amazing.
Hella Dough / Rockpoint Records, 98 Victoria Road, New Brighton, Wirral, CH45 2JF / 07498776141
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